Subtle Poison is a female-owned fashion brand built for independent souls who move through life with colour, confidence, and creativity. It was founded by Gráinne Binns, whose love for fashion started early and evolved through years of hands-on experience. Working in one of Ireland’s top vintage stores, studying Communications, and interning with a fashion designer gave her a deep understanding of both the storytelling and craft behind great clothing.

The idea for the brand came from her own life. As she got deeper into skating, surfing, swimming in the sea and exploring wellness, she noticed her wardrobe no longer fit her lifestyle. Most clothes she found were either practical or stylish, rarely both. Nothing truly captured the energy she felt while doing the things she loved. So she began creating pieces that did - playful, bold, and designed to move.

Subtle Poison grew from this need for clothing that could keep up. Pieces that feel good to wear, that let you skate, dance, surf or head to a party without needing to change who you are or what you’re wearing.

In 2024, Gráinne moved herself and the brand to Bali, a place that had long sparked her imagination. The slower pace and connection to nature felt like the perfect match for the brand’s spirit. It’s here that Subtle Poison continues to grow, shaped by sunlight, sea air, and a strong sense of self-expression.

Sustainability has been part of the process from the beginning. Growing up & living close to the ocean brings a daily awareness of the climate crisis, which is why care for the environment is considered at every step - from design to production.

Subtle Poison is about freedom. It’s about wearing something that makes you feel completely like yourself, and doing it with joy.